I’m a millennial entrepreneur, content creator and hopeless foodie.
I create tools that give content creators a #Nofilter approach To Building A Wildly Successful Online Business Rooted In Brand Authenticity, Service And Community.
Growing my personal brand through content creation has been the backbone of my super exciting career, which has helped me win awards, grace magazine covers and launch several businesses under my name and monetize my content without relying on brand deals.
So how did it all start?
In 2014: While in Design school, I launched Dubai Fit Foodie, an award-winning wellness blog.
In 2015: I graduated with a Bachelor's degree in Design Management and Marketing and I hopped into the corporate world as a Brand & Marketing Consultant for a 5-star fine dining concept. I reviewed the restaurant on my blog a few months before I knew of the job opening. So you can say I set a seat on that table for myself.
In 2016: I moved into the digital team for a Dubai based high powered communications agency and specialized in helping my clients grow their brand’s online impact by harnessing the power of social media to create impactful digital campaigns.
P.s You know what got me in that door? During my interview, my interviewer pulled out my Instagram and asked me about a piece of content I created. “Can you do that for us?” Me: Yes. And that was that.
In 2017: I quit my job and I launched Social Juice Me, a boutique Social Media Agency that specializes in branding and content creation for F&B concepts. My first 5 clients all came through Instagram.
In 2018: I launched my own F&B concept, CatfishDxb an online restaurant that serves a healthy twist on African dishes. This restaurant has recipes I blogged about in 2014, it was a full circle moment for me.
Oh and you know what? I met my business investors and partner via Instagram.
In 2019: I teamed up with some amazing women and we created dancebodydxb.com, dance classes by women for women. They found me on Insta! I also proceeded to launch 2 more food concepts and co-found my first physical restaurant, The Gbemi’s kitchen which serves authentic Nigerian food in Dubai.
In 2020: I’ve now worked with many of the best brands in my creation niche including Nike, Apple & even the Dubai Tourism board. I’ve launched several of my own projects and I’m now teaching other content creators everything I know about building an authentic personal brand that accelerates professional and financial growth.
I’ve been able to pile on some impressive accolades including the cover of Women’s Health ME Magazine, the cover of Emirates Woman, a prestigious publication for Women in the Middle East. Cosmopolitan ME (Yes, the Cosmo) recognized my platform as the best “Fitness Blog” in the year 2016, and I was nominated for the Stylist Arabia “Social Media Star” in the wellness category. Plus, I’ve been named as one of Ahlan Arabia’s hot 100 influential personalities in the Middle East for 2 years in a row.
“Gbemi, so how did you do it?”
I already told ya! The simple truth is I built a strong personal brand that helped establish me as a thought leader in my chosen niches and then I was able to monetize my expertise by launching impactful brands and products that provide value to my audience, while consistently attracting profitable business opportunities.
“Can I do it too?”
Yes babe! Welcome to my world, I'm spilling all the tea and you are definitely in the right place and I can’t wait to help you get started on your wildly successful journey!